Harde Masters of Science in Digital Marketing

MSc Digital Marketing

Learn strategies to help you market effectively through the Internet.

The MSc in Digital Marketing at HARDE provides the techniques, concepts and skills required to be a nimble and effective thinker who who can effectively develop digital marketing strategies for organizations and will be successful in a range of digital marketing roles including social media, business marketing strategy, digital communications, automation, content management and curation, measurement and analysis.

You will develop an understanding of the behavior of the digital consumer, global marketing strategies, sophisticated branding techniques and tools, and their applications across various integrated marketing platforms.

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Low cost tuition & fees

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  • Must be a continuous member throughout enrollment of: Entrepreneurs and Corporate Professionals Learning Community.
  • 500-words personal essay discussing professional goals
  • Proof of High School Diploma or Equivalent copy
  • Bachelors Degree Certificate
  • Bachelors Degree Transcript
  • Photo ID: (one of the following documents must be submitted)
    • Passport
    • Driver’s license
    • State ID card

The MSc in Digital Marketing at HARDE provides the techniques, concepts and skills required to be a nimble and effective thinker who who can effectively develop digital marketing strategies for organizations and will be successful in a range of digital marketing roles including social media, business marketing strategy, digital communications, automation, content management and curation, measurement and analysis.

Program Duration: 12 Months
Total Credits: 30 Credits

Course Curriculum

Course No Course Name Total Credits
DMK 715 Digital Brand Creation and Management 3
DMK 783 Consumer Behavior: Understanding the Digital Consumer 3
DMK 763 Digital Communications, Strategy & Analytics 3
DMK 759 Digital Marketing Skills: Customer Acquisition, Conversion & Retention Tactics 3
DMK 765 Global Digital Marketing Tools & Metrics 3
MIS 719 Business Data Analysis, Communications and Networking 3
BUS 846 Leadership, Communication & Teamwork 3
DMK 758 Digital Disruption: Contemporary Challenges in Digital Marketing 1.5
ARM 798 Advanced Research Methods 1.5
DMK 799 Thesis – 15,000 Words 6